My Work Experience

Blake Lapthorn Solicitors

 Web Master Mar 2010 – Present
I work closely with colleagues in senior management to develop web strategy and priorities. I also analyse and report on web site performance using a variety of tools, manage PPC campaigns, coordinate SEO and link-building activities, upload content via a CMS, create and distribute email bulletins.

Key Responsibilities
  • Develop and implement online strategy, including improvement of web analytics
  • Provide web site performance and traffic analysis reports to senior management
  • Improve site visibility via SEO campaigns
  • Produce, commission and edit copy, upload multimedia content
  • Manage and co-ordinate the submission of content for publication, advising on quality and suitability of copy
  • Publish content via a CMS
  • Create and distribute ebulletins using existing templates
  • Coordinate and liaise with multiple in-house and external teams

 

Cruise Finders

 Web Marketing Manager May 2009 – Feb 2010
Leading on developing and implementing the company’s online marketing strategy, I manage the daily operations of the 3 Cruise Finders web sites. Since conducting a full review of online operations, I commissioned the development of a new web site/CMS, increased ROI on SEO and PPC budget, used web analytics (including Google Analytics/Urchin) to drive improvements, and managed twice-weekly email campaigns. I also maintain the online product database and upload content.

Key Responsibilities
  • Develop and implement online marketing strategy
  • Manage and improve performance of all online campaigns across multiple channels
  • Manage and improve performance of PPC and SEO campaigns
  • Coordinate and manage development of a new Web Site
  • Provide performance and traffic analysis reports to senior management
  • Develop and Implement Social Networking and Social Media Strategy
  • Ensure a positive user experience, improving usability and accessibility
  • Increase online brand awareness in conjunction with the Marketing Manager
  • Improve the performance of email marketing campaigns
  • Coordinate and liaise with multiple in-house and external teams
  • Produce, commission and edit copy, upload multimedia content
  • Manage and co-ordinate the submission of content for publication, advising on quality and suitability of copy

 

Everest

 Direct Sales Agent Sep 2008 – Apr 2009
To gain a deeper understanding of consumer psychology and the sales process, I joined Everest as a Direct Sales Agent, generating sales by actively canvassing for leads, demonstrating relevant products to customers, negotiating and closing deals.

Key Responsibilities
  • Prospecting for new clients
  • Demonstrate/sell products
  • Close deals

 

Hampshire Partnership NHS Trust

 Web Manager Jan 2005 – Sep 2008
As lead for all web-related activities in an organisation with £120million turnover and 4000 staff, I procured and implemented a new CMS, updated online branding, developed and managed multiple web sites for various internal departments and external partner agencies, and integrated multiple systems with the CMS. My role also included reporting and presenting web analytics data, managing relationships with suppliers, building a network of 20+ active content contributors, developing editorial policies, managing online content and raising the profile of web communications within the organisation.

Key Responsibilities
  • Manage and co-ordinate web site development in line with Trust objectives
  • Analyse and improve SEO performance
  • Provide site performance and traffic analysis reports to Head of Communications
  • Manage the Facebook group and investigate further Social Marketing opportunities
  • Ensure a positive user experience, improving usability and accessibility
  • Improve communications with key audiences
  • Coordinate and liaise with multiple in-house and external teams
  • Produce, commission and edit copy, upload multimedia content
  • Manage and co-ordinate the submission of content for publication, advising on quality and suitability of copy
  • Recruit and line-manage a Web Officer,
  • Provide full operational cover for Head of Communications, managing the Communications Team (Jan 08 – Sept 08)

 

Freelancer t/a Virtua Software

 Web Consultant and Developer Aug 2004 – Dec 2007
Trading as Virtua Software I have worked with visual designers to develop various bespoke web packages for independent local businesses, from single-page sites to database-driven online catalogues.

Private Clients and Work Undertaken (most recent first)
  • Little Hayes Guest House (my family business) – Develop site, implement online booking, SEO, increase sales
  • Southampton Car Giant (now part of Sparshatt’s) – Visual Design, Bespoke CMS
  • Putter Butler (owned by a family member) – PPC and Organic SEO
  • O’Brien’s Pro Wash – Visual Design, Site set up
  • Powell Car Sales – Visual Design, Bespoke CMS
  • Beaulieu Road Inn – Convert existing design to semantic HTML, Bespoke CMS
  • View my full portfolio at Virtua Software

 

Johnson & Johnson*MSD

 Business Analyst/Intranet Editor Jun 2002 – Aug 2003
As part of a dual role I worked with the sales team, collating data, checking accuracy, compiling and presenting dashboards to senior management. I redeveloped a small local Intranet using PHP, JavaScript, HTML, and CSS, and worked with international colleagues on the planning and maintenance of the European Intranet site. I also maintained content on CoMedis.com, a B2C site for pharmacists.

Key Responsibilities
  • Redevelop and maintain the Intranet using HTML, CSS, JavaScript, and PHP
  • Edit product information on public site, edit marketing copy
  • Source and analyse sales data
  • Develop reports and produce sales dashboard charts
  • Participate in major projects and liaise with both internal and external groups