I passed the Google Analytics Individual Qualification today. The qualification shows thorough understanding of using Google Analytics, especially of the set up and configuration of the software, and alterations to JavaScript tags. Amongst the topics covered were:

• Managing accounts and profiles
• Standard metrics and dimensions
• Adwords integration and reporting
• Goals and funnels
• Filters
• Ecommerce tracking and revenue metrics
• Regular Expressions
• Domains and Subdomains
• Event tracking and virtual page views
• Custom reporting and advanced segmentation

My Google Analytics Qualification Certificate