About Me
I’m a dynamic, commercially-aware, and technically-competent webmaster seeking the opportunity to grow with a commercial organisation.
Employment Experience
| Blake Lapthorn Solicitors |
Web Master | Mar 2010 – Present |
| As part of a short-term contract I work closely with the Business Development Manager and others to develop web strategy and priorities, manage content via a CMS, create and distribute email bulletins, and analyse and report on web site performance. | ||
| Cruise Finders | Web Marketing Manager | May 2009 – Jan 2010 |
| Leading on developing and implementing the company’s online marketing strategy, I managed the daily operations of the 3 Cruise Finders web sites. Since conducting a full review of online operations, I commissioned the development of a new web site/CMS, increased ROI on SEO and PPC budget, used web analytics (including Google Analytics/Urchin) to drive improvements, and managed twice-weekly email campaigns. I also maintained the online product database and uploaded content. | ||
| Everest Ltd | Direct Sales Agent | Sep 2008 – April 2009 |
| To gain a deeper understanding of consumer psychology and the sales process, I joined Everest as a Direct Sales Agent, generating sales by actively canvassing for leads, demonstrating relevant products to customers, negotiating and closing deals. | ||
| Hampshire Partnership NHS Trust | Web Manager | Jan 2005 – Sep 2008 |
| As lead for all web-related activities in an organisation with £120million turnover and 4000 staff, I procured and implemented a new CMS, updated online branding, developed and managed multiple web sites for various internal departments and external partner agencies, and integrated multiple systems with the CMS. My role also included reporting and presenting web analytics data, managing relationships with suppliers, building a network of 20+ active content contributors, developing editorial policies, managing online content and raising the profile of web communications within the organisation. | ||
| Freelancer (t/a Virtua Software) | Web Consultant and Developer | Aug 2004 – Dec 2007 |
| I have worked with visual designers to develop various bespoke web packages for independent local businesses, from single-page sites to database-driven online catalogues. | ||
| Johnson & Johnson*MSD | Intranet Editor/Business Analyst | Jun 2002 – Aug 2003 |
| As part of a dual role I worked with the sales team, collating data, checking accuracy, compiling and presenting dashboards to senior management. I redeveloped a small local Intranet using PHP, JavaScript, HTML, and CSS, and worked with international colleagues on the planning and maintenance of the European Intranet site. I also maintained content on CoMedis.com, a B2B site for pharmacists. | ||
Other Experience
I co-own a Bed & Breakfast Guest House with my family in the New Forest, and am responsible for our marketing operations.
Education
| Bournemouth University | Oct 2000 – Jun 2004 |
- BSc (Hons) Business Information Systems Management (2:1)
| Brockenhurst College, Hampshire | Sep 1998 – Jun 2000 |
- A-Levels in Computing, Economics, Accounting (All Grade C)
| Testwood Comprehensive, Hampshire | Sep 1993 – Jun 1997 |
- 10 GCSEs – (All A – C Grade)
Professional Development and Training
- Google Analytics Qualified Professional – Currently Studying, expected March 2010
- CIW Web Site Design Manager (Skills Train – June 2007 – August 2009)
- Aspects of Leadership (NHS management training – Spring/Summer 2008)
- Plain English & Writing for the web (Freshwater Communications – Dec 2007)
- Handling Media Enquiries (Freshwater Communications – Dec 2007)
- Project Management (Smallpiece Enterprises – May 2008)
- Web Usability Testing (Webcredible – December 2007)
- Blogging & Beyond: Social Media Seminar (CIPR – April 2007)
- Websites and Web Services in the Public Sector Seminar (PSF – November 2005)
- The Future of Intranets (Ark Group – March 2008)
Achievements
Below is an outline of some of my recent professional achievements:
- Developed and managed several large successful web sites
- Built a web team and raised the internal profile of the web as a communications tool
- Improved search engine rankings and revenue
- Improved the quality of web site content
- Successfully provided full cover for the vacant Head of Communications post
- Managed the production of the Trust’s Annual Report 2007
- Completed a 14-month work placement at Johnson & Johnson
- Completed a dissertation into Web Accessibility in E-commerce
View all of my professional achievements
References (details available on request)
- Nigel Smithson, Managing Director, Cruise Finders
- David Freeman, Head of Communications, Hampshire Partnership NHS Trust
- David Mitchell, Commercial Director, Johnson & Johnson*MSD
I’m a dynamic, commercially-aware, and technically-competent web master seeking the opportunity to grow with a commercial organisation, with a particular interest in e-commerce and online marketing.